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What is Transit Advertising

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Transit Advertising

Businesses or Brands plan to promote their products or services in public locations and public transportation, such as airports, malls, railway stations, metro stations, subway stations, bus terminals, cabs, buses, backside of trucks, vans etc. usually people will be crowded in these places and there will high chances of remembering the creative ad banner for later purpose by checking into it. Although any business can utilise transit advertising as a marketing tool, local businesses can profit more from it. This is due to their ability to easily target their local audience. To clarify things, let’s dive a little deeper and talk about the different sorts of transit advertising.

Is transit advertising a good option for businesses or brands?

There are several insights that are there before justifying that transit advertising is a good option for brands to choose.

  • Most of the adults will spend 70 percent of their time away from their home.
  • According to surveys, 83 percent of individuals recall OOH (out of home) advertising seen 30 minutes before purchase.
  • Impression rate of a transit ad is high. As a result, a large number of people will be watching these advertising banners.

Advantages of Transit advertising:

  1. Cost Efficient: Another advantage of transit advertising is that it is less expensive than many other forms of advertising. A business can buy an ad on the side of a bus for a relatively low cost per thousand impressions (CPM). 
  2. Promptness: Even at the last minute, transit marketing can influence customer decisions. For example, shoppers frequently use public transportation, and a commuter may reconsider his or her mind about purchasing a specific product after seeing an advertisement on the bus.
  3. Advantage of location: Local brands benefit from transit advertising since they can simply target their intended population. They might target a certain market niche by placing advertisements on buses or trains in that area.
  4. Users are exposed: The best thing about transit advertising is that it reaches a large number of people. A person spends 45 minutes on public transportation on average. That implies he or she will very certainly view nearly all of the advertisements on a bus or train at least once.
  5. Exposure to advertisements on a regular basis: Buses and trains are two of the most frequent modes of transportation. This means that people may take the same route every day and are exposed to advertisements posted in buses, trains, terminals, and stations, among other places.

Disadvantages of Transit Advertising:

  1. Constraints to creativity: One of the most difficult tasks for transit advertisers is to deliver the brand message in the fewest words or graphics feasible. On a bus, you simply cannot create complex ad copy. To attract your target demographic and properly convey the message, your advertisers must be at the top of their game.
  2. The mood of the audience is quite important: What are the chances that a typical commuter will always be in the same mood? Yes, people can feel down, pressured, dissatisfied, irritated, and so forth. Will a passenger see the adverts around him/her if he/she is in a rush or focused about anything else? Well, the chances are better to none.
  3. limited reach in some areas: Yes, using transit advertising in urban locations can help a brand or businesses  gain a lot of exposure. In suburban regions, however, transit advertising is essentially non-existent. This means that a brand cannot use this advertising channel to attract potential clients in suburban regions.
  4. Changing Public Transportation Routes: Another concern with public transportation is that buses may not always travel the same route. Transit agencies operate their buses on multiple routes to prevent wear and tear. For example, a transit agency may substitute a longer suburban route for a city route. That means your ads may be viewed by people who aren’t in your intended demographic, but you’ll still have to pay for them during that time.
  5. It’s difficult to capture the true essence of a brand: One of the most significant issues with transit advertising is that it is extremely difficult to accurately convey a brand’s genuine image. Many advertisers believe that transit advertising fails to convey the message about items or services that they desire.

Takeaway:

In conclusion, an advantage for one advertising of a product or service may be a disadvantage for another. Transit advertising can be a successful medium, but to use it effectively, one must first grasp its strengths and disadvantages. Taskmo is a one-stop solution by offering the best vehicle branding services such as Auto Branding Services, Vehicle Branding, Automobile Advertising, Transit Advertising etc. 

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