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Top Tips to Set up a Successful Blog

Before you can start posting awesome content, there’s the small matter of your blog set-up.

Jeet Saini

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There’s a whole big blogging world out there, and it’s seriously competitive. If you want a piece of the pie, read on to find out how to set your blog up successfully and to attract a following you can be proud of…

1. Be sure to choose the right blogging platform for you

Before you can start posting awesome content, there’s the small matter of your blog set-up. There are lots of different blogging hosts out there, so do your research to find out which one is right for you. You’re looking for something that’s as easy to use as possible, with the ability to customize and, ideally, with built-in tools for SEO. WordPress is undoubtedly the most popular and hosts millions of sites around the world. You can sign up for free and add plug-ins to track performance.

2. Write with passion, and be clear on what sets you apart

There are roughly 57597340958340 cooking blogs out there. The same goes for fashion and lifestyle. Gadgets. Parenting. Gardening. You get the picture, right? So just what sets your blog apart from the crowd? What makes it unique to you? These are the crucial things you need to think about. Naturally, you’ll need to write about a topic you’re super passionate about. By doing so, you’re much more likely to post compelling content consistently, thus attracting a decent audience. On that note, you need to be clear on who your target audience is – that is, who you are writing for and why.

3. Get a schedule organized ASAP

How often you post content is really up to you, and it tends to vary by business. Smaller businesses may post just once a week, while larger ones will publish daily. The Huffington Post, as an example, is one of the most popular and lucrative blogs in the world. Its founder, Arianna Huffington, began by posting just a couple of blogs per week and, now, the site welcomes 200 million unique visitors per month, via some 1,200 articles a day. What you need to aim for is consistency. Decide on how often you’re going to post initially, and reassess as your following grows. To help keep on track with writing, set yourself up with a blog calendar, and populate this well in advance. Use key dates and events to keep things topical – for example, Christmas, Mother’s Day – and take a look at what’s trending regularly, so you can capitalize on popular subjects.

4.  Whatever you do, don’t forget to market it!

Writing about what we love is all well and good but, to have a successful blog, you’ll need a community of followers. Seek out forums related to your topics online, attend blog networking events for face-to-face promotion, and, of course, integrate your social media channels! In other words, tease any new posts that you publish with an image, caption, and link to your new content. Don’t forget to regularly email your subscribers, too. If they’ve bothered to click subscribe, they’ll naturally want to know about new stuff!

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