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Three Upcoming Trends in Tyre Industry With New Technologies

Waqar Ahmad


Three upcoming trends in the tire industry with new technologies

Increasing customer expectations, strong competition, and the continuous emergence of new technology have led tyre manufacturers to rethink business models and assimilate new manufacturing methods, like any other industry. The tyre industry is experiencing some interesting trends as tyre manufacturers use advanced technology and digitalization to sell tyres and services tailored to customers’ needs. From a digital standpoint, there will be a radical change in the way customers will perceive tyres in the future.

The tyre industry is poised for three upcoming trends in the tyres industry in the coming years.


Manufacturers of tyres now sell kilometres instead of tyres. Until now, tyres were sold to customers and the customers became the owners of the tyres. With product-as-a-service, this is not the case. There is a trend among tyre manufacturers to offer tyres as a service. The company retains ownership of the tyres, and customers pay as they use them. This is a favourable solution for large fleet owners in two ways. First, they only pay for the use, such as per kilometre or per month, and secondly, the responsibility of maintaining the tyre mostly falls on the company. This model requires extensive data about tyre usage, maintenance, etc. to be shared between the vehicle owner and the manufacturer. RFID facilitates this process. Tires that are deployed for service based on usage have RFID chips that enable data sharing. With this model, customers looking for pocket-friendly options are encouraged to select a tyre that will give them the best possible performance, instead of only focusing on low-cost tyres.


Radial tyres, patented and commercialized by Michelin in 1946, are one of the major breakthroughs in automotive development. The popularity of radial tyres began in the middle of the 20th century. Radial tyres have numerous advantages; they grip the road better, last longer, use less fuel, and are smoother. Radial technology serves two purposes; it preserves natural resources and the ecosystem, and at the same time, it meets the needs of modern vehicle owners. It is no longer seen as an exotic version of a tyre, but rather as a must-have for passenger cars. Ninety-eight per cent of passenger cars use radial tyres, and approximately 65 per cent of commercial trucks do, too. Due to the long-lasting and fuel-efficient nature of radial tyres, commercial vehicles are also gradually switching to radial construction.

Tires with smart technology

You can talk to your tyres! The super-techy tyres can communicate with the driver. Smart tyres had been made possible by the rise of smart cars. We all know the dangers of driving on under-inflated tyres, for instance. Imagine a tyre that can sense air leakage by itself and warn you before it becomes dangerous. Such a tyre would be smart. Smart tyres are defined differently by different tyre manufacturers. However, smart tyres are tyres with embedded sensors that can measure important parameters such as tread depth, temperature, pressure, etc. Additionally, it might collect data about tyre condition and road condition and alert the driver so they can respond proactively to prevent hazards. These IoT-enabled intelligent tyres go beyond the physical use of the tire to its careful management. The seamless connection of the physical and digital has a great impact not just on the performance, safety, and durability, but also on the environment. Intelligent tyres will be a vital component of autonomous vehicles in the near future, making self-driving cars a reality.

Tyre manufacturers are becoming more responsive and efficient by harnessing the power of information systems. The tyre industry continues to experience a transformation in how tyres are made and sold as these trends gain traction.