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The Ultimate Guide to Video Marketing for Social media

Juhi Goyal


Video Marketing for Social media

What is Video Marketing?

Video Content Marketing, also known as “video content marketing” is a new Digital marketing strategy that consists of producing and sharing relevant & consistent video content to your target group in order to acquire interesting leads.

In today’s digital marketing world, you must focus on your rankings and social media presence in order to attract customers. Many people are turning to the internet for quick information before purchasing anything or taking action.

Brands are struggling to capture the attention of their audience. This is because people want more impressive content, so companies need to come up with an increased content Creation strategy for grabbing viewers’ attention.

How does Video Marketing work?

A series of videos addressing regular issues and factors will lure in your customers who eagerly await the release. Customers may develop brand authority for you, as they wait to see what is next from your business on a scheduled basis like TV programs. However, making one video has its advantages too; planning multiple videos can be beneficial if done correctly.

In order to get the most views on your videos, post them across multiple platforms. For example, Facebook is a great way to boost viewership but you should also put these videos on your website and other social media platform as well.

Why do you need Video Marketing?

The social media world is dominated by video marketing. The Hubspot research results say that global consumers prefer four out of six channels to watch videos on including Facebook, YouTube, Twitter and Instagram among others.

  1. Increasing Conversions and Sales- Explainer videos can be an effective way to promote your product or service if you use it correctly. In order for them to work, they need clear visuals of the actual process in action and a script that is easy enough to understand without having prior knowledge about what’s being advertised. For example: 95% of people have watched explainer video ads on YouTube while 76% say these kinds of ad helped increase their sales by at least 30%.

Video marketing is an extremely effective way to promote your products and/or services. Videos can increase brand awareness, strengthen customer relationships, improve sales conversions rates as well as boost a company’s online presence in general! Let me highlight the best ways that video marketing will help you succeed.

Animation can bring ideas that no text or live video can, by bringing them life. Animated videos appeal on many levels: they’re humorous, when necessary, nostalgic at times too; but most importantly of all–they work! So if you’ve been struggling with explaining an idea through written word or real-time footage alone then maybe it’s time we brought in some new technology into play here.

  • Increase in ROI – Recent research has shown that video marketing, the future of powerful and effective digital strategies. Data mining goes into performing this most imperative strategy with extensive amounts proving videos are more than just a trend.

78% marketers say they see an increase in ROI when using video advertising as well to create compelling content for their viewers.

  • Building Trust – 95% of people may have watched a video to learn more about products or services. 81% of these individuals were likely convinced by watching the videos and 69%, in turn, made buying decisions based on what they saw.

These stats show that brands who regularly post videos are establishing reliability, and their clients stay engaged waiting for future posts.

  • More brand Visibility – You’re 53 times more likely to show up first on Google if you have a video embedded in your site. This is because having videos built into website increases the time visitors spend, and this builds trust with them as well as signals search engines that they are interested in what’s available. With all of these factors combined there has been an improvement from before when it seemed like watching videos didn’t influence rankings much at all; now Google owns YouTube so things have changed!

Video Marketing on Social Media –

1. Set goals for video marketing – When starting a new social media project, it’s important to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall?

For beginners, we recommend creating only a few simple goals so things don’t become overwhelming. An example of an effective video goal would be brand awareness creation.

2. Decide on your promotion platforms – Choosing the best platform for you depends on what video dimensions can be displayed. For example, if a person wants to repurpose their videos in other platforms, it is better to choose one that complements another so they don’t have any issues with compatibility or quality standards.

3. Select Video Types – There are many types of videos out there, and we don’t mean where the videos will be placed. Video can be used for different purposes to support your overall content marketing strategy. Determining what type of video works best for your brand is an important step in marketing strategy. Not all videos are made the same and that’s okay–what is most important it they support your business goals!

4. Plan your content – Content production plans are useful time-savers. Make one of these in whatever format works best for you, whether it’s a flowchart or just writing down everything that will happen step by step on paper. Once this is done, creating videos becomes much easier and efficient!

5. Schedule and promote the videos – When you upload a video to social media, don’t think of it as one-and-done. You can post the same video on several networks over a month period depending on your schedule or market. On Twitter, you could promote multiple times and for live videos be sure to advertise often in order to attract many viewers at once because people may not tune into if they’re not notified beforehand!

6. Analyse the performance – The final step in any strategy is also the most important of them all: analyzing it. You won’t know how a video performs unless you take a look at the statistics associated with it, such as views and watch time. Each network provides different sets of metrics so we have to make sure that we are aware of what they are before diving into production.