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How To Optimise Your Google My Business Account

Nilava Majumder


How To Optimise Your Google My Business Account

Google My Business is a great way to promote your business online, but only if it’s done correctly. If you want more customers and followers on GMB then make sure that your profile of yours has all its features working in favour.

With a Google Business Profile, you can attract new customers through their natural browsing on google search, especially when users search for products or services near them exactly where they are; by using Maps in combination with your business location information. Make it easier for users to come in direct contact with your products and services by creating a Google My Business (GMB) profile.

What Is A GMB Profile?

Google My Business is a tool that allows business owners to manage their online presence across Google’s search engine. It allows you to provide users with essential details about your company, such as:

  • Business Hours
  • Directions
  • Photos
  • Updates
  • Products
  • Reviews
  • Locations
  • Services

The free platform has a simple interface that ensures your potential customers have all of the information they need. You can find your company listed with a simple search on Google, on maps with local business listings or on Google’s shopping platform. Creating a Google My Business listing is easy and takes just minutes.

Creating Your Account

Creating a GMB profile is a simple process and should be easily handled if you having a hard time, you can always reach out to a skilled Digital Marketing Agency for support. Accessing your Google My Business Profile is an important first step toward success. When you’re logged into your normal Google account, your  Business Profile Manager should automatically be added as well. You can also create an additional profile to access your account. Customizing your profile is an excellent way to make sure that you’re showing off all of your company’s value. The more information you provide, the higher your chances of attracting potential users. Make a list of everything that is needed for customers or potential clients who are interested in what you offer then begins to fill in your business hours, photos and services.

​​It is important to have a Google Business Profile so that the public can trust you. Make sure everything’s included in your profile, including contact information and hours of operation. The goal of a Google My Business profile is to make it easy for customers and potential shoppers. When you have completed your GMB Profile, the next step is to make sure people can find you online.

Google is the most popular search engine in circulation today, because of this Google ranks businesses profiles on its platform based on 3 factors to ensure quality:

  • Search Location Distance
  • Business Search Popularity
  • Your Company Search Relevance

Optimising Your Google My Business Profile

  1. Updated Profile

As a business, it can be frustrating when someone shows up at your door at the wrong time or even worse when closed. Editing your profile is an essential part of marketing yourself online. It should be done regularly and with care to ensure that any changes are reflected in a timely manner so customers can easily find what they need when it matters most. You can change your hours of operation or contact details at any time, but it’s important to make sure that the information on your Google Business Profile reflects all holidays and special dates you offer. This will allow customers an accurate insight into what they might want. If you want to remain competitive in this ever-changing market, it is important that your business updates and engages with its target audience.

  1. Include High-Quality Content

When building your business profile, it is essential that you provide high-quality photos and videos. They will help potential customers see what kind of company they are dealing with and give them a sense of how professional the individual in question serves or looks like. If you want potential customers to see what your business has going on and make a decision about whether or not they should visit, then it’s important that the right photo gets posted. Not only will these users appreciate being able to look into a professional environment with high-quality images, but when other businesses don’t use them as well—you stand out from among others.

  1. Encourage Reviews

Having more reviews is an easy way to boost your Google ranking and make customers feel confident in their purchases. The more reviews you have, the more customers will begin to trust your business and purchase from it. Thanking people who leave feedback for their opinion is a great way to be responsive. Make sure there are no profanity-filled messages or personal attacks on your businesses as they can’t be removed, although if any inappropriate comments come through on the feedback form then flag them for immediate attention.

We know how important it is to respond immediately when feedback comes in, whether the comments are positive or negative. Maintaining a professional and upbeat tone of voice is crucial when responding to feedback. Not only will this help you keep your brand consistent, but it also builds relationships with customers who may have felt negatively impacted. People are always looking for trustworthy companies to do business with. If you want more clients, be seen as such an establishment.

  1. Keyword Research

 Keywords are extremely important in improving relevance and will help you rank higher on Google searches. The right keywords for your company can make all the difference between a successful SEO campaign, so it’s important that they’re researched and chosen wisely. The most common search terms for your business should be incorporated into the description of your Google product and service features in a natural way. This will help describe your business to Google’s algorithm better.

It’s important to use keywords that are relevant and not overdo them with stuffing words. This can actually hurt your search ranking, so don’t go too far. Successful businesses need successful SEO to thrive. The right keywords and phrases will help you rank higher in search results, so include them on all of your Google profile attributes. 

  1. Verify All Your Locations

If you want your business listed in local search results across Google products like Search and Maps then make sure that the location setting on all pages is set as “verified.” The more places your business appears in local search results, the better chance you have of being found by potential customers. Having a verified location On Google will also help boost your ranking score which means higher rankings on Google Search and Maps.

What’s the point of having a company page if you don’t verify your location? Customers will end up finding competitors just like you. Establishing your verification will guarantee that potential customers find your business on Google.

Wrapping Up

Now that you’ve completed all of these steps, your Google My Business profile is looking great! But don’t stop there; there’s always more to do with this tool; it’s more important than ever to keep your information up to date. The next time you need help with your Google My Business Profile or want to take it up a notch in terms of its online presence, reach out to a skilled digital marketing agency.